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HubSpot vs Zapier: What’s The Difference

HubSpot vs Zapier

Automation is the name of a game in the business landscape. For every business, there are three main key goals streamlining workflows, saving time, and improving efficiencies. HubSpot and Zapier are the two powerful tools that can help you achieve these goals. But which one is the right for your business? In this Article let’s dive deep into the HubSpot vs Zapier debate, to explore their unique features and benefits. It will help you in choosing the right tools based on your business needs.

What is HubSpot?

HubSpot is a marketing, sales, and CRM platform that offers a great variety of tools, including email marketing, content management, social media management, and sales automation. It also includes a built-in integration platform called Operations Hub, which allows you to connect HubSpot to other apps. HubSpot is a good choice for businesses that want a single, all-in-one solution for their marketing, sales, and customer service needs.

What is Zapier?

Zapier is a standalone integration platform that allows you to connect over 6000+ applications. It is a good choice for businesses that need to integrate a wide range of apps or that need to create more complex automation than what is possible with HubSpot’s built-in integration platform.

Zapier vs hubspot features

HubSpot vs Zapier: HubSpot Features

HubSpot is a wide inbound marketing, sales, and customer relationship management (CRM) platform. It offers different features and tools to help businesses grow and manage their operations effectively. Here are some of the key features of HubSpot:

HubSpot Pros & Cons


  • Combines CRM, marketing, sales, and customer service in one platform.
  • Provides advanced marketing automation features.
  • Offers in-depth reporting and analytics for informed decision-making.
  • Suitable for both small businesses and large enterprises.
  • Facilitates lead nurturing and customer relationship management.


  • HubSpot can be expensive, especially for advanced features and large teams.
  • It can take time to learn and fully utilize all its features.
  • The free version has limitations in terms of functionality.
  • This may offer more features than some small businesses require.
  • Moving data in and out of HubSpot can be challenging.

CRM (Customer Relationship Management):

HubSpot provides a free CRM tool that allows you to manage your contacts, track interactions, and gain insights into your leads and customers.

Marketing Hub:

This tool is used for inbound marketing, such as email marketing, social media management, content management, SEO optimization, and marketing automation. It also offers analytics and reporting to measure campaign performance.

Sales Hub:

Sales teams can use HubSpot to manage leads, automate outreach, track deals, and schedule appointments. It also offers email tracking and templates for more efficient communication.

Service Hub:

Service Hub helps you manage customer support and service requests. It includes ticketing, knowledge base creation, live chat, and customer feedback tools.

CMS Hub:

HubSpot offers a content management system for building and managing websites and blogs. It includes SEO optimization tools and allows for responsive design.


HubSpot’s workflow automation allows you to set up automated processes for marketing, sales, and customer service tasks, reducing manual work and improving efficiency.

These are just some of the many features that HubSpot offers. HubSpot’s all-in-one platform aims to streamline marketing, sales, and customer service efforts for improved efficiency and growth.

HubSpot vs Zapier: Zapier features

Zapier is an online automation tool that connects you with your favorite apps, such as Gmail, Slack, Mailchimp, and thousands more. It allows you to automate your tasks and workflows by creating “Zaps.” Here are some of the features of Zapier:

Zapier Pros & Cons


  • Streamlines tasks by automating workflows and connecting apps.
  • Supports a wide range of third-party applications, making it highly versatile.
  • Offers a high degree of customization with zaps (automation).
  • Affordable plans for individuals and businesses.
  • Scales well with business growth.


  • Lacks some advanced features found in specialized CRM and marketing tools.
  • Complex automation may require technical knowledge.
  • This relies on the availability and functionality of integrated apps.

Multi-Step Zaps:

You can create complex workflows by chaining multiple actions together in a single Zap, allowing for more advanced automation sequences.


Zapier provides a variety of triggers that can initiate automation, including new emails, form submissions, calendar events, and social media mentions.


There are numerous actions available to be performed as a result of a trigger, such as sending emails, creating tasks, updating databases, and more.

Filter and Conditions:

You can set up conditions and filters within Zaps to ensure that specific actions only occur when certain criteria are met, adding flexibility to your automation.

Delay and Scheduling:

You can add delays and scheduling to your Zaps to control the timing of actions, allowing for more precise automation.

Zapier is a wide tool that empowers individuals and businesses to streamline repetitive tasks, save time, and improve productivity by automating processes across a wide range of applications and services without the need for coding or technical expertise.

Zapier vs Hubspot Integration

HubSpot vs Zapier: HubSpot integration

The HubSpot integration process is the process of connecting the HubSpot platform with other software. It enables them to share data and functionality. You can follow the given steps to connect to HubSpot.

  • Built-in integrations: 
    HubSpot has a library of built-in integrations with popular software solutions, such as Salesforce, Mailchimp, and Zoom. These integrations can be enabled with a few clicks, and they typically require no coding knowledge.
  • Custom integrations: 
    If you need to integrate HubSpot with a software solution that is not supported by a built-in integration, you can develop a custom integration using the HubSpot APIs. It requires more technical expertise, but it gives you more flexibility and control over the integration.

To integrate HubSpot with another software solution, you will typically need to:

  1. Identify the data and functionality that you want to sync between the two systems.
  2. Choose the integration method that is right for you: 
    built-in integration or custom integration.
  3. Configure the integration. 
    This may involve providing your HubSpot login credentials, authorizing the integration to access certain data or functionality in the other system, and mapping fields between the two systems.
  4. Test the integration. 
    Once you have configured the integration, it is important to test it to make sure that it is working properly.

Once your integration is set up and tested, you can use it to automate tasks, improve your workflow, and gain an understanding of your business.

HubSpot vs Zapier: Zapier Integration

The integration process for Zapier connects two or more applications to automate tasks and workflows. Here are the general steps to set up an integration using Zapier:
Create a Zapier Account:
If you still need to get a Zapier account, sign up for one at Zapier’s website.
Log in to Your Zapier Account:
After creating your account, log in to your Zapier dashboard.
Click “Make a Zap”:
In your Zapier dashboard, click the “Make a Zap” button to start creating your integration.
Choose a Trigger App:
Select the app that will trigger the automation. For example, if you want to automate email notifications when a new form is submitted on your website, you might choose a form builder app as the trigger app.
Select a Trigger Event:
Choose the specific event within the trigger app that will initiate the automation. For example, you might select “New Form Submission” as the trigger event.
Connect Your Trigger App:
Follow the on-screen instructions to connect your trigger app to Zapier. Log in to your account for that app and grant Zapier access.
Set Up the Trigger:
Configure the settings for the trigger event, such as selecting the specific form or specifying any conditions.
Choose an Action App:
Select the app where you want the automation to act. This is the app that will receive and process data or perform a task as a result of the trigger event.
Select an Action Event:
Choose the specific action event within the action app. For example, if you want to send an email, you might select “Send Email” as the action event.
Connect Your Action App:
Follow the instructions to connect your action app to Zapier, which may involve logging in to your account for that app and granting permission.
Set Up the Action:
Configure the settings for the action event, such as specifying the recipient’s email address, subject, and message for an email action.
Test Your Zap:
Run a test to ensure that the integration is working as expected. Zapier will use sample data from your trigger app to simulate the automation.
Turn On Your Zap:
Once you’re satisfied with the test results, activate your Zap to start the automation. It will continue to run automatically whenever the trigger event occurs.
Monitor and Edit:
Regularly check your Zaps for any errors or issues. You can edit and modify your Zaps at any time to adjust their behavior or add additional steps.
Review Zap History:
Zapier keeps a history of all the actions your Zaps have performed. You can review this history to track the performance of your integrations.

In your Zapier dashboard, you can manage and organize your Zaps, create folders, and turn specific Zaps on or off as needed.

Zapier is designed to be user-friendly and does not typically require coding or technical expertise to set up integrations. It also has a wide range of pre-built Zap templates for common use cases, making it easier to get started with automation.

Zapier vs Hubspot Pricing Plans

HubSpot vs Zapier: HubSpot Pricing Plan

HubSpot offers a variety of pricing plans to meet the unique needs of businesses. Here is a summary of the different plans and their pricing:

HubSpot CRM

HubSpot CRM is free for all users and includes features such as contact management, lead nurturing, and deal tracking.

Marketing Hub

Marketing Hub starts at $18 per month and includes all of the features of HubSpot CRM, plus additional features such as marketing automation, email marketing, and landing page creation.

Sales Hub

Sales Hub starts at $18 per month and includes all of the features of HubSpot CRM, plus additional features such as sales automation, pipeline management, and email tracking.

Service Hub

Service Hub starts at $18 per month and includes all of the features of HubSpot CRM, plus additional features such as ticket management, knowledge base creation, and customer satisfaction surveys.


CMS Hub starts at $18 per month and includes all of the features of HubSpot CRM, plus additional features such as website content management, blogging, and SEO tools.

Enterprise Plans

HubSpot also offers enterprise plans for each of its products and CRM Suite. Enterprise plans include additional features and support, such as dedicated account managers, custom training, and priority support.

HubSpot vs Zapier: Zapier pricing plan

Free Plan:

Zapier’s free plan is an excellent start for every individual and small business who is planning to utilize automation in their business. It offers 100 tasks with five zaps, and it is also limited to a single user.

Starter Plan:

This zapier plan is designed for small businesses and entrepreneurs with multi-step automation needs. The pricing plan starts from $19.99 to $39 per month with 20 Zaps and 750 to 1.5k tasks, and it is also limited to a single user.

Professional Plan:

This plan is suitable for businesses that are in need of featured automation. Its pricing plan starts from $49 to $3389 with unlimited Zaps, 2k tasks to 2m tasks, and it is also limited to a single user.

Team Plan:

This plan is customized for large organizations and team collaborations that have extensive automation requirements and a need for centralized management. Its pricing plan starts from $69 to $3999 with unlimited Zaps 2k to 2m tasks, and it can be used for unlimited users.

Company Plan:

Its pricing plan is custom for every organization that wants robust automation with advanced features and capabilities. It provides unlimited Zaps, and unlimited users can use it.


In the HubSpot vs Zapier showdown, the choice is ultimately hanging on your business needs and goals. If you are looking for marketing and CRM solutions with automation capabilities, then Hubspot will be the best choice. On the other hand, if you require versatile automation across multiple apps and services, then Zapier is the go-to tool.

In some cases, using Hubspot and Zapier together can provide a powerful combination. Harness the power of each tool to supercharge your business automation efforts.