You are currently viewing Zapier Mailchimp Integration: Automate Your Emails

Zapier And MailChimp

Key Takeaways

  • Mailchimp offers user-friendly features for email management and branding, while automation streamlines processes, saving time and enhancing efficiency.
  • Users can automate targeted campaigns based on specific actions or events, enabling personalized communication at scale through data insights and segmentation.
  • Automated Emails, Behavior-Based Triggers, Personalization, and E-commerce Integration enhance campaign effectiveness.
  • Zapier connects Mailchimp with over 6000 apps, automating tasks effortlessly and allowing users to focus on core business activities.
  • This is a step-by-step guide to creating Zaps that connect Mailchimp with other tools like WordPress, enabling seamless task automation.

Email marketing remains a powerful tool for businesses to engage with their audience. Among various platforms available, Mailchimp stands out as a popular choice for its user-friendly interface and powerful features for email management and branding. However, manually managing email campaigns can consume time and be inefficient. That’s where automation comes in, streamlining processes and maximizing efficiency. Connecting Mailchimp with Zapier takes automation to the next level, which offers seamless integration with various apps and services.

Understanding Mailchimp Automation

Mailchimp is an email marketing brand that can easily help users automate targeted campaigns that trigger based on specific actions or events. Whether it’s welcoming new subscribers, nurturing leads, or re-engaging customers, automation is the efficient way to personalized communication at scale. With data insights and segmentation, businesses can create their messages to resonate with individual recipients, driving higher engagement and conversions.

Key Features of Mailchimp Automation:

Automated Emails: Set up a series of emails to be sent automatically based on triggers such as sign-ups, purchases, or specific dates.

Behaviour-Based Triggers: Customize campaigns to respond to subscriber interactions, like clicks, opens, or website visits.

Personalization: Include merge tags and content to deliver personalized messages that resemble recipients.

E-commerce Integration: Integrate with e-commerce platforms to send targeted product recommendations, order confirmations, and follow-up emails.

Benefits of Integrating Mailchimp with Zapier:

Zapier easily connects Mailchimp with over 6000 applications, creating limitless possibilities for various needs and industries effortlessly. By automating tasks without manual efforts, Zapier saves time and effort, allowing users to focus on core business activities. With pre-made solutions (Zaps) available for multiple use cases, users can quickly kickstart their automation journey or create custom Zaps for unique workflows. Popular Zaps include:

  • Creating Mailchimp subscribers from Typeform entries.
  • Adding subscribers via a Google Spreadsheet.
  • Integrating with CRM platforms like Zoho, Salesforce, and Capsule.

Advanced features such as Multi-Step Zaps, Search Actions, and Filters enhance automation precision and control. In conclusion, Zapier’s Mailchimp integrations help businesses streamline workflows, eliminate manual tasks, and optimize processes without the headaches of custom code or API management. For tutorials, support, and further assistance, users can explore Zapier’s Help Center or reach out via email.

Automate Mailchimp with Zapier

With Zapier, you can create automated workflows, or “Zaps,” that connect Mailchimp with other tools and services and automate with limitless possibilities. 

Getting Started with Mailchimp and Zapier: Step by step process

  • Sign up and Log in:
  • If you haven’t already, sign up for accounts on Mailchimp, Zapier, and WordPress and log in to each platform.
  • Create a Zap:
  • In Zapier, click on “Make a Zap” at the top of the dashboard to start creating a new Zap.
  • Choose Trigger App:
  • For the trigger, select “Mailchimp” as the app.
  • Choose the trigger event as “New Campaign” or “New Campaign Sent” based on your preference.
  • Connect your Mailchimp account to authorize Zapier to access your Mailchimp data.
  • Set up Trigger Options:
  • Configure any additional options for the trigger, such as selecting a specific audience or campaign type.
  • Test Trigger:
  • After setting up the trigger, perform a test to ensure Zapier can retrieve data from Mailchimp successfully.
  • Choose Action App:
  • For the action step, select “WordPress” as the app.
  • Depending on your WordPress setup, you can choose the action event as “Create Post” or “Create Post from Template.”
  • Connect your WordPress account and authorize Zapier to access your WordPress site.
  • Set up Action Options:
  • Configure the fields for the WordPress post, such as title, content, categories, tags, etc.
  • Use data from the Mailchimp campaign (e.g., subject, content) to populate the WordPress post dynamically.
  • Customize Post Content:
  • Utilize the data retrieved from Mailchimp to customize the content of the WordPress post. You can include campaign details, links, images, etc.
  • Map Fields:
  • To ensure the data is transferred correctly, map the fields from the Mailchimp trigger to the corresponding fields in the WordPress action.
  • Test Action:
  • Perform a test to ensure Zapier can create a post on your WordPress site based on the Mailchimp campaign data.
  • 11. Turn on Zap:
  • Once you’ve tested and confirmed that everything is working correctly, turn on your Zap to start automating the process.

Now, whenever a new campaign is created or sent in Mailchimp, Zapier will automatically create a corresponding post on your WordPress site, saving you time and effort in manually transferring the information.

6 ways to atuomate Mailchimp and Zapier

6 Ways to Automate Mailchimp with Zapier

Repurpose Your Campaigns

Turn your email content into a website or social media posts effortlessly. Automatically share your Mailchimp campaigns on platforms like WordPress or LinkedIn, reaching a wider audience with minimal effort.

  • Post new Mailchimp campaigns on WordPress
  • Share new Mailchimp campaigns on LinkedIn
  • Create new Webflow items from Mailchimp campaigns

Grow Your Subscriber List:

Make it easy to add new leads to your Mailchimp list. Automatically subscribe new leads from emails, Facebook Lead Ads, Google Sheets, or form submissions without manual effort.

  • Parse email addresses and add them to the Mailchimp list
  • Subscribe Facebook leads to Mailchimp
  • Add Google Sheets rows as Mailchimp subscribers

Target Your Ads Effectively:

Reach interested leads with targeted ads by automatically adding new Mailchimp subscribers to your advertising lists on platforms like Google Ads, LinkedIn, or Facebook.

  • Add Mailchimp subscribers to Google Ads
  • Include Mailchimp subscribers in LinkedIn Matched Audiences
  • Target Mailchimp subscribers with Facebook Custom Audiences

Engage Event Attendees:

Keep your event attendees engaged by adding them to your Mailchimp list automatically. Whether it’s an Eventbrite event, Zoom webinar, or Calendly invite, ensure attendees stay connected with your business.

  • Add Eventbrite attendees to Mailchimp
  • Subscribe Zoom registrants to Mailchimp
  • Create Mailchimp subscribers from Calendly invitees

Retain Paying Customers:

Encourage customer loyalty by keeping returning customers engaged. Automatically add new customers from platforms like Stripe, Shopify, WooCommerce, or Kajabi to your Mailchimp lists.

  • Add Stripe customers to Mailchimp
  • Include Shopify customers in Mailchimp
  • Subscribe WooCommerce customers to Mailchimp

Keep Your CRM Updated:

Make sure your CRM stays up-to-date with new Mailchimp subscribers. Automatically update your CRM with new subscriber information to maintain accurate customer records effortlessly.

  • Update HubSpot CRM with Mailchimp subscribers
  • Sync Mailchimp with ClickFunnels Classic contacts
  • Add Pipedrive contacts to Mailchimp subscribers

These simple methods make it easy to integrate Mailchimp with your apps, helping you streamline your workflows and boost your email marketing efforts.


In short, connecting Mailchimp with other important apps through Zapier makes email marketing easier and more effective. By automating tasks like sharing campaigns, managing subscribers, targeting ads, engaging event attendees, keeping customers coming back, and updating your CRM, you save time and make your marketing efforts more efficient. Zapier’s easy-to-use system lets you set up these automations without needing to know how to code. Whether you’re a small business owner or a marketer, using Mailchimp with Zapier helps you get better results from your email marketing efforts. Start setting up your automation today and see how much easier it can be.


Zapier supports over 6,000 applications, and Mailchimp is one of them. With Mailchimp, you can easily create workflows to automate your email marketing more efficiently.

Mailchimp is the best tool for managing your email marketing efforts. It creates a unique experience for your customers, which boosts your sales with businesses.

Zapier has created its uniqueness by building a proficient feature with over 6,000 applications, which has made it easy for Zapier to work with almost everything.

Syed Fahad Hussain

I'm Fahad, the wordsmith at EasyAiz. I turn content into magic for people and businesses, creating captivating messages that connect with audiences. Outside of work, I enjoy anime, basketball, and music. I bring enchantment to both my work and life at EasyAiz.