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With an influence rate as high as 59% on the consumers, email marketing stands tough as a vital tool to boost ROI and increase business conversions. It not only enhances your presence in the online landscape but also helps to build and maintain a healthy brand-consumer relationship.
Nevertheless, generating personalized emails and then sending it to hundreds and thousands of consumers can be a quite tough task. This is exactly where the efficient email marketing softwares comes on the table.
By automating workflows and generating an email template they can ease the work upon you ten folds. So, keep on reading and in the forthcoming content we will be shedding light upon some of the best email marketing softwares you can count upon.
So, without any further discussion, let’s dig into the content.
Top 9 Email Marketing Software in 2025
1. Mailchimp
Mailchimp is one of the first newsletter tools ever launched. It gives you easy access to most of the available tools needed for email marketing, including a built-in survey maker, a landing page developer, etc.
Key Features
- Offers the drag-and-drop email editor for easy design.
- Basic automation workflow.
- Audience segmentation tools.
- Real-time analytics and reports can be analyzed.
- Integration with eCommerce and CRMs is allowed.
pros
- Very easy to use for beginners.
- Offers a free plan with solid features.
- Great reporting and email templates.
cons
- Limited automation in lower-tier plans.
Mailchimp Pricing
- Standard: sends up to 6000 mails each month for $10/ month.
- Premium: Send up to 150,000 mails each month for $75/ month.
2. ActiveCampaign
ActiveCampaign is another powerful email-marketing tool which is specially built for advanced automation and customer journey mapping. It’s best for teams needing CRM and deep segmentation.
Key Features
- Visual automation builder.
- Built-in CRM for sales and marketing.
- Advanced list segmentation.
- A/B testing for emails.
- Powerful tagging system.
pros
- Excellent automation options.
- Strong CRM and sales tools.
- Great for lead nurturing campaigns.
cons
- It takes time to learn fully.
- No free plan available.
ActiveCampaign Pricing
- Starter: Get started with personalized marketing campaigns for $15/ month.Â
- Plus: Offers the automation and powerful customer insights for $49/ month.
- Pro: Allows you to unlock full cross-channel marketing for $79/ month.Â
- Enterprise: Run campaigns at scale with enterprise-level support for $145/ month.
3. Brevo (formerly Sendinblue)
Brevo is a budget-friendly tool for email and SMS marketing. Great for growing small to mid-sized brands or for all those who are just starting off with an idea.
Key Features
- Email and SMS campaign tools.
- Customizable automation workflows.
- Transactional email sending.
- Real-time email tracking.
- CRM features included.
pros
- Offers SMS along with emails.
- Very affordable for startups.
- Easy to set up and manage.
cons
- Email builder can feel slow.
- Limited integrations compared to others.
Brevo Pricing
- Free: Send 300 emails a day with customizable templates for free.Â
- Starter: Send 5000 emails a month for $8/ month.Â
- Business: Send 5000 emails a month with market automation for $16/ month.
- Enterprise: Unlimited contact and advanced integration. Custom pricing.Â
4. ConvertKit
ConvertKit is specially made for non-technical people and content creators like bloggers, YouTubers, and podcasters. It focuses on simple automation and email delivery.
Key Features
- Visual automation editor.
- Landing page builder.
- Subscriber tagging.
- Seamless integrations with creator tools.
- Email sequences for drip campaigns.
pros
- Clean and easy to use.
- Great for digital creators.
- Strong email delivery rates.
cons
- Limited design options for emails.
- More expensive than some tools.
ConvertKit Pricing
- Newsletter: Offers 1 basic visual automation with 1 email sequence for free.Â
- Creator: Offers unlimited visual automation with unlimited email sequences for $25/ month.
- Creator Pro: Offers unlimited visual automation, email sequences and unlimited users for $50/ month.Â
5. Klaviyo
Klaviyo is perfect for eCommerce brands using Shopify or WooCommerce. It offers multiple tools built especially for email-marketing along with smart targeting and deep data tracking to enhance conversions fast.
Key Features
- Specially built for eCommerce email marketing.
- Advanced segmentation with behavior data.
- Personalized product recommendations.
- Pre-built flows for abandoned carts.
- Deep Shopify integration.
pros
- Excellent for online stores.
- Highly personalized email flows.
- Detailed customer insights.
cons
- Learning curve for new users.
- Can get expensive at scale.
Klaviyo Pricing
- Free: Offers 500 monthly email sends with 150 monthly SMS/MMS credits for free.Â
- Email: Offers 15,000 Emails per month with SMS/MMS credits for $45/ month.Â
- Email + SMS: Offers 15,000 Emails with 1,250 SMS/MMS credits for $60/ month.
6. Moosend
Moosend is an affordable tool with features of higher-end platforms. It is Ideal for budget-conscious marketers needing automation.
Key Features
- Easy-to-use drag-and-drop editor.
- Email automation with triggers.
- Real-time campaign tracking.
- Subscriber segmentation tools.
- Pre-made templates and flows.
pros
- Great value for money.
- Simple automation features.
- Clean user interface.
cons
- Limited integrations.
- Smaller support and community.
Moosend Pricing
- Offers Unlimited Email Campaigns, Email Marketing Automation, Landing Pages, Subscription Forms and SMTP Server for $9/ month, $8/ 6 months and $7/ year.Â
7. HubSpot Email Marketing
Key Features
- Drag-and-drop email builder.
- Full CRM and contact management.
- Workflow automation.
- Smart content personalization.
- In-depth campaign reports.
pros
- All-in-one platform.
- Best for enterprise teams.
- Reliable support and resources.
cons
- Expensive for small teams.
- Can be overwhelming for beginners.
HubSpot Email Marketing Pricing
- Marketing Hub Professional: Offers email-marketing tools for marketing teams who want to effectively run omni-channel campaigns and automation for $800/ month.Â
- Marketing Hub Enterprise: Offers email-marketing tools for For Marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys for $3600/ month.Â
8. GetResponse
GetResponse is a full-featured tool with email, webinars, and funnels. It’s great for building complete marketing systems. With read-to-use templates you can easily design tailored emails for various purposes.
Key Features
- Email and landing page builder.
- Funnel and webinar tools.
- Automation and segmentation.
- A/B testing features.
- Ready-made templates.
pros
- Includes webinars and funnels.
- Strong automation features.
- All-in-one marketing platform.
cons
- Interface could be more modern.
- Some features are locked in high tiers.
GetResponse Pricing
- Starter: Offers a basic email generator with landing pages and templates for $10/ month.Â
- Marketer: Offers unlimited marketing automation, email scheduling and advanced segmentation for $36/ month.Â
- Creator: Offers AI course generator and other advanced features for $41/ month.Â
- Enterprise: Offers transactional emails, premium priority support, SMS marketing and advanced features.Â
9. MailerLite
MailerLite is a simple, clean email platform for beginners. It mainly focuses on simple offerings which are great for beginners and those who want easy design and basic tools.
Key Features
- Drag-and-drop email builder.
- Easy automation workflows.
- Landing page creation.
- Email campaign tracking.
- Subscriber tagging.
pros
- Very beginner-friendly.
- Affordable pricing plans.
- Clean, distraction-free interface.
cons
- Limited advanced automation.
- Fewer integrations than others.
Klaviyo Pricing
- Free: Offers 12000 monthly emails and 1 user seat for free.Â
- Growing Business: Offers unlimited monthly emails with 3 user seats for $49/ month.Â
- Advanced: Offers unlimited monthly emails and unlimited user seats for $18/ month.Â
Conclusion
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